What is Squid Academy?
Squid Academy is an esports education platform for schools, colleges, universities and youth organisations. It turns students' interest in gaming into structured learning through teacher-ready esports curriculum, a dedicated learning management system (LMS) and team-based competition. Institutions can deliver a purposeful esports programme without requiring teachers to be experienced gamers.
For secondary schools, Modern Sport Pathways & Competition uses gameplay, defined team roles and guided activities to develop communication, teamwork, leadership, digital citizenship and responsible gaming habits. Students can explore esports careers beyond playing, including broadcasting, content creation and event production, while educators assess work and track progress.
For universities and colleges, The Business of Esports covers the industry's commercial and operational side. Play The Game provides progression-based training for esports centres and organised youth settings. Mind Your Game adds student wellbeing resources, while the Esports Educator Certificate Program helps staff deliver esports education with confidence.
The Squid Academy platform brings lesson materials, class and cohort management, assignments, feedback and tournament delivery together. Institutions can choose self-directed implementation or guided support, with staffing and coaching options where available.
| Business Name: Squid Academy Limited HQ Location: United Kingdom Founded: 2022 | |
| 11-13, 14-16, 17-18, 19+ | |
| Timed AssessmentsSchool DashboardStudent DashboardOn-demand VideosMcq AssessmentsEsports CurriculumTeacher-ready Lesson MaterialsLearning Management SystemClass And Cohort ManagementStudent Progress TrackingAssessment Feedback And GradingTournament ManagementStudent Wellbeing ResourcesEducator Training | |
| English | |
| Moderate features | |
An internet connection and a compatible browser are needed for the learning platform. Equipment for practical esports activities depends on the program and game titles an institution chooses. | |
The LMS and lesson materials are available after onboarding. Allow additional planning time to set up classes, staff access, and any competitions. | |
Teacher-ready lesson frameworks, facilitation guides, and onboarding documentation are included. Guided plans add scheduled implementation support. The Esports Educator Certificate Program is available for educators. | |
Support includes email and phone contact, online FAQs, and a knowledge center. Guided school plans also include scheduled support and a named Squid Academy contact. | |
School must create the account. Squid Academy programs are designed for organization-led delivery by schools, colleges, universities, and youth programs. | |
AIAI usage The Squid Academy team has not stated whether it uses AI. | |
Squid Academy PricingPricing Plans FreemiumPaid SubscriptionOne-Off Fee Squid Academy pricing starts from $1990 / year School curriculum licences start at $990 per classroom (up to 50 students) per year for self-directed delivery. Guided school delivery starts at $1,990 per classroom per year; whole-institution and custom delivery options are also available. University, esports centre, and standalone wellbeing programs have separate pricing. Prices vary by region and program. | |
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Pedagogy
Certified by Education Alliance Finland,
EAF Evaluation is an academically-backed approach to evaluating the pedagogical design of a product. EAF evaluators assess the product using criteria that covers the most essential pedagogical aspects in the learning experience.
Learning goals
Certified by Education Alliance Finland
The supported learning goals are identified by mapping the product against the selected reference curriculum and soft skills definitions most relevant for the 21st century.
- Practicing strategic thinking
- Practicing to plan and execute studies, make observations and measurements
- Practicing to look things from different perspectives
- Practicing to notice causal connections
- Practicing to evaluate one's own learning
- Practicing to set one's own learning goals
- Practicing to take responsibility of one's own learning
- Practicing to find ways of working that are best for oneself
- Practicing persistent working
- Using technology for interaction and collaboration
- Understanding and practicing safe and responsible uses of technology
- Practicing to use information independently and interactively
- Connecting subjects learned at school to skills needed at working life
- Practicing decision making
- Learning to plan and organize work processes
- Learning consumer knowledge and smart economics
- Practicing time management
- Encouraging positive attitude towards working life
- Enabling the growth of positive self-image
- Learning to understand the meaning of rules, contracts and trust
- Practicing communication through different channels
- Learning decision-making, influencing and accountability
- Learning to listen other people’s opinions
- Practicing to work with others
- Encouraging to build new information and visions
- Learning to understand people, surroundings and phenomenons around us
- Learning to face respectfully people and follow the good manners
- Learning to combine information to find new innovations
- Learning to build information on top of previously learned
- Practicing to take care of one's own and other people’s safety
- Practicing to take care of one's own wellbeing and health
- Recognizing habits that are good for sustainable living
- Financial projections and the relationship between cost and benefits when starting an esports organisation,
- Provide an understanding of the importance of different skills and perspectives in an esports organisation, including the value of analytical and creative skills.
- Various aspects of self-care and well-being, including mindfulness, sleep, physical activity, nutrition, support networks, gratitude, organisation skills, planning, rest, recovery, nature, social media, and online safety.
- How to plan for the future of the esports organisation, find players who best represent the brand archetype,
- To explain the importance of brand archetypes, how to choose one that resonates with the organisation, and how to use this information to create a brand identity document.
- Training methods for the anaerobic system, such as HIIT and anaerobic capacity and power training, and designing an effective aerobic workout based on the individual's fitness level and the intensity of the workout.
- Understanding of the three main energy systems in the body, including the aerobic, anaerobic, and ATP-PCR systems.
- The importance of research, customer insights, competitor analysis, and SWOT analysis in starting an esports organisation.
- The functions and dietary sources of key nutrients such as calcium, iron, zinc, and vitamin D.
- The importance of energy balance, the benefits of consuming plant-based proteins, the role of fats in a healthy diet, the importance of hydration, and the key nutrients needed for growing teenagers and young adults.
- Provide an understanding of the main nutrients required for a healthy diet.
- Various aspects involved in scaling an organisation, including recruitment, skills and experience necessary for different roles, networking, and communication.
- The legal and tax implications of different business structures, the importance of consulting experts in different fields, and the benefits of using an umbrella structure to structure multiple companies within an esports organisation.
- Various ways to expand the network and gain important knowledge for scaling the companies in the esports industry.
- Importance of negotiation, setting expectations, and building strong relationships with sponsors.
- Different approaches to obtaining sponsorships and the steps involved in creating effective sponsorship proposals.
- Importance of social media advertising and search engine optimization in securing sponsorships for esports organisations.
- Mechanisms for muscle growth, including muscle tension, metabolic stress, and muscle damage.
- Three types of progressive resistance training, the FIT principle, and types of resistance training equipment.
- Performance nutrition and how it can be used to improve athletic performance, training, and recovery, specifically in the context of Esports.
- Tailorinig social media strategy, prioritising engagement rate over follower count for attracting sponsors, and utilising creative marketing strategies to increase conversion rates for sponsors.
- Provide guidance on assessing self-care needs, setting long-term goals, creating a self-care action plan, and incorporating it into daily life.
- Educate individuals about the Plan-Do-Check-Act (PDCA) cycle, which is a four-stage process commonly used in schools and businesses for planning and self-assessment.
- Value of social innovation, continuous learning, understanding the Hook Framework and gamification, and providing a positive customer experience for long-term success.
- Educate individuals involved in the esports industry on important considerations when promoting their brand on social media.
- Teach students about the project prioritisation matrix, to categorise tasks or projects based on their level of effort and value.
- Educate students on the structure and function of the musculoskeletal system, including the skeletal, muscular, and connective tissue components of the body.
- Help entrepreneurs and individuals interested in starting an esports organisation to make informed decisions and create a successful esports brand.
- Provide guidance on starting and growing an esports organisation.
- Make informed decisions about their dietary choices and maintain optimal health and well-being.
- Provide information and guidelines on healthy eating habits and diets, cooking methods that maximise flavour and nutrient profile, potential nutrient deficiencies, and the importance of reading food labels.
- Differences between traditional and Lean esports organisations, and their respective approaches to management, decision-making, and team growth.
- Esports organisations as businesses, and balancing financial success with providing a supportive environment for players and engaging fans.
- Key qualities necessary for success as an esports organisation owner.
- Difference between an esports team and an esports organisation.
- Provide an overview of esports organisations, their structure, and their goals.
- Provide individuals with knowledge and tools to improve their self-care, well-being, and health.
- different career paths available within the industry beyond just being a professional player.
- Similarities between esports and traditional sports.
- Provide an overview of the esports industry, its history, growth, and major tournaments and leagues.
- Using technological resources for finding and applying information
- Practicing to plan and execute studies, make observations and measurements
- Various aspects of self-care and well-being, including mindfulness, sleep, physical activity, nutrition, support networks, gratitude, organisation skills, planning, rest, recovery, nature, social media, and online safety.
- How to plan for the future of the esports organisation, find players who best represent the brand archetype,
- To explain the importance of brand archetypes, how to choose one that resonates with the organisation, and how to use this information to create a brand identity document.
- Provide an understanding of the main nutrients required for a healthy diet.
- The importance of energy balance, the benefits of consuming plant-based proteins, the role of fats in a healthy diet, the importance of hydration, and the key nutrients needed for growing teenagers and young adults.
- Training methods for the anaerobic system, such as HIIT and anaerobic capacity and power training, and designing an effective aerobic workout based on the individual's fitness level and the intensity of the workout.
- Understanding of the three main energy systems in the body, including the aerobic, anaerobic, and ATP-PCR systems.
- The importance of research, customer insights, competitor analysis, and SWOT analysis in starting an esports organisation.
- The functions and dietary sources of key nutrients such as calcium, iron, zinc, and vitamin D.
- Various aspects involved in scaling an organisation, including recruitment, skills and experience necessary for different roles, networking, and communication.
- The legal and tax implications of different business structures, the importance of consulting experts in different fields, and the benefits of using an umbrella structure to structure multiple companies within an esports organisation.
- Various ways to expand the network and gain important knowledge for scaling the companies in the esports industry.
- Importance of negotiation, setting expectations, and building strong relationships with sponsors.
- Different approaches to obtaining sponsorships and the steps involved in creating effective sponsorship proposals.
- Importance of social media advertising and search engine optimization in securing sponsorships for esports organisations.
- Provide information and guidelines on healthy eating habits and diets, cooking methods that maximise flavour and nutrient profile, potential nutrient deficiencies, and the importance of reading food labels.
- Provide guidance on starting and growing an esports organisation.
- Make informed decisions about their dietary choices and maintain optimal health and well-being.
- Help entrepreneurs and individuals interested in starting an esports organisation to make informed decisions and create a successful esports brand.
- Educate students on the structure and function of the musculoskeletal system, including the skeletal, muscular, and connective tissue components of the body.
- Teach students about the project prioritisation matrix, to categorise tasks or projects based on their level of effort and value.
- Educate individuals involved in the esports industry on important considerations when promoting their brand on social media.
- Value of social innovation, continuous learning, understanding the Hook Framework and gamification, and providing a positive customer experience for long-term success.
- Educate individuals about the Plan-Do-Check-Act (PDCA) cycle, which is a four-stage process commonly used in schools and businesses for planning and self-assessment.
- Provide guidance on assessing self-care needs, setting long-term goals, creating a self-care action plan, and incorporating it into daily life.
- Mechanisms for muscle growth, including muscle tension, metabolic stress, and muscle damage.
- Three types of progressive resistance training, the FIT principle, and types of resistance training equipment.
- Performance nutrition and how it can be used to improve athletic performance, training, and recovery, specifically in the context of Esports.
- Tailorinig social media strategy, prioritising engagement rate over follower count for attracting sponsors, and utilising creative marketing strategies to increase conversion rates for sponsors.
- Differences between traditional and Lean esports organisations, and their respective approaches to management, decision-making, and team growth.
- Key qualities necessary for success as an esports organisation owner.
- Esports organisations as businesses, and balancing financial success with providing a supportive environment for players and engaging fans.
- Difference between an esports team and an esports organisation.
- Provide an overview of esports organisations, their structure, and their goals.
- Provide individuals with knowledge and tools to improve their self-care, well-being, and health.
- different career paths available within the industry beyond just being a professional player.
- Similarities between esports and traditional sports.
- Provide an overview of the esports industry, its history, growth, and major tournaments and leagues.
- Developing problem solving skills
- Practicing to use arts as a way to express
- Practicing to use imagination and to be innovative
- Practicing to use imagination and to be innovative
- Encouraging students to be innovative and express new ideas
- Practicing to improvise
- Practicing creative thinking
- Creating requirements for creative thinking
- Learning to find the joy of learning and new challenges
- Practicing to evaluate one's own learning
- Practicing to set one's own learning goals
- Practicing to take responsibility of one's own learning
- Practicing to find ways of working that are best for oneself
- Practicing persistent working
- Learning to notice causal connections
- Practising visual recognition
- Practicing to observe spoken and written language
- Using technology as a part of explorative process
- Using technology for interaction and collaboration (also internationally)
- Using technology to express one’s emotions and experiences
- Using technology for interaction and collaboration
- Practicing logical reasoning, algorithms and programming through making
- Understanding and practicing safe and responsible uses of technology
- Practicing strategic thinking
- Using technology as a part of explorative and creative process
- Understanding technological system operations through making
- Using technology resources for problem solving
- Building common knowledge of technological solutions and their meaning in everyday life
- Practicing to use information independently and interactively
- Using technology as a part of explorative and creative process
- Realizing the connection between subjects learned in free time and their impact to skills needed at worklife
- Connecting subjects learned at school to skills needed at working life
- Practicing decision making
- Learning to plan and organize work processes
- Learning consumer knowledge and smart economics
- Encouraging positive attitude towards working life
- Enabling the growth of positive self-image
- Practicing to give, get and reflect feedback
- Learning to understand the meaning of rules, contracts and trust
- Practicing communication through different channels
- Learning decision-making, influencing and accountability
- Learning to listen other people’s opinions
- Practicing to work with others
- Learning about different countries and their characteristics
- Learning about cultural aspects and to respect different cultures
- Encouraging to build new information and visions
- Supporting student to build their own linguistic and cultural identity
- Getting familiar with different cultures
- Practicing to notice links between subjects learned
- Learning to combine information to find new innovations
- Encouraging to build new information and visions
- Learning to build information on top of previously learned
- Practicing to notice causal connections
- Encouraging the growth of positive self-image
- Practicing to recognize and express feelings
- Learning to face failures and disappointments
- Financial projections and the relationship between cost and benefits when starting an esports organisation,
- Provide an understanding of the importance of different skills and perspectives in an esports organisation, including the value of analytical and creative skills.


