Practicing strategic thinking

Practicing to plan and execute studies, make observations and measurements

Practicing to create questions and make justifiable arguments based on observations

Practicing to notice causal connections

Developing problem solving skills

Encouraging students to be innovative and express new ideas

Practicing creative thinking

Creating requirements for creative thinking

Learning to find the joy of learning and new challenges

Practicing persistent working

Learning to notice causal connections

Practicing categorization and classification

Using technology for interaction and collaboration

Using technological resources for finding and applying information

Using technology as a part of explorative and creative process

Building common knowledge of technological solutions and their meaning in everyday life

Familiarizing with the influences of media and understanding its affordances

Learning to view and consider media and advertising critically

Practicing to find, evaluate and share information

Practicing to use information independently and interactively

Learning to acquire, modify and produce information in different forms

Understanding and interpreting of matrices and diagrams

Learning to understand and interpret diverse types of texts, from vernacular to academic

Practicing logical reasoning to understand and interpret information in different forms

Connecting subjects learned at school to skills needed at working life

Practicing decision making

Learning to plan and organize work processes

Learning consumer knowledge and smart economics

Practicing time management

Learning decision-making, influencing and accountability

Practicing to work with others

Learning to build information on top of previously learned

Understand the term search engine optimisation (SEO) , on-page optimization and off-page optimization.

Set prices for products and provide periodical discounts or promotional offers.

Understand what referral marketing is, how this works as well as the benefits and pitfalls of this marketing method.

Understand what a retargeting campaign is and how this works.

Understand contextual advertising. Create a keywords-based ads campaign and make adjustments

Understand the term keyword. Create a list of keywords which can be used when optimizing content for a website, for advertising and on social media platforms.

Distinguish types of content used to drive traffic and enhance engagement like: graphic representations, info graphics, meme, videos, guides, product reviews, testimonials, lists, articles or whitepapers.

Recognize various methods for promoting a website like: online advertising, inbound and referral links, e-mail marketing, social media, submitting your website to a directory/search engine.

Understand the main parts of a website like: home page, company identity, contact information, news or articles, services/product description, landing page, search, e-commerce facility, web forms, video section, links and meta-description.

Understand common online advertising terms like: pay per click (PPC), cost per acquisition (CPA) and cost per conversion (CPC), return on advertising spend (ROAS).

Understand common e-mail terms like: open rate, click rate, bounce rate, unsubscribe, total subscribers.

Understand the term web traffic and the importance of attracting quality web traffic

Understand the term A/B testing. Recognize its importance in measuring and the improvement of campaigns like: e-mail marketing, online advertising, website and content creation.

Understand the term analytics. Recognize the importance of measuring the performance of a digital marketing campaign over time.

Understand the main elements of a digital marketing strategy like: alignment to business goals and marketing objectives, identification of target audience, analysis of competitors, selection of appropriate platforms and mediums, planning and creation of content, allocation of budgets, reporting

Recognize the need for a consistent online presence synchronized with corporate identity and design.

Recognize the main legal and regulatory obligations when carrying out digital marketing in a country.

Understand some of the limitations of digital marketing: lack of face-to- face interaction, can be obtrusive, time commitment to manage it professionally, may not be suitable for every product or service.

Understand some of the advantages of digital marketing: cost effectiveness, ability to track and measure progress, targeted demographic reach, higher engagement compared to traditional marketing, catering to mobile customers.

Identify typical goals when using digital marketing like: increased brand awareness, lead generation, sales generation, informing customers, improved customer service, direct customer engagement, generating traffic

Define different elements of digital marketing like: content marketing, social media marketing, e-mail marketing, mobile marketing, affiliate marketing, search engine marketing (SEM), search engine optimization (SEO), display advertising, analytics.

Understand the term Digital Marketing

Simbound

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Simbound is being used to teach digital marketing concepts and operations and provides participants with practice in a simulated environment

Reader in Consumer Behaviour

Dr Vignesh Yoganathan

Queen Mary University of London

9 Nobel Laureate from QMUL. This tells everything about high standards of research and education at QMUL. Also one of the biggest student campus in or near central London region

One of the best university in London
Excellent staff
Teachers
Site is clean tidy and safe
10/10

Under NO circumstances should you apply to this uni - my experience has been beyond appalling. I attended QM as a part time MSc Mathematics student over 2 years, here as some of the awful highlights:

- was not informed at all about when I should be choosing an MSc project, despite asking tutor for this information beforehand. Ended up starting my project 4 (!) months late through no fault of my own
- my course decided to remove all extra-curricular modules on offer without telling students, and I only found out days before the term started due to a rejected module request
- staff have very often completely ignored my emails, whether it's requesting for feedback on an exam, background textbooks for a module or asking whether I can do the MSc project they have on offer
- admin charged me the wrong fees twice, and neglect to tell students important information
- staff consistently messing up the recording of lecturers, resulting in no sound, no video, etc
- zero social interaction between students in the course

If you're not convinced of the above, look into the other underhanded tactics this uni is using to boost its rating -  David Colquhoun has some good articles about it. Oh, plus all the conspiracy theorist anti-vaxxers in the School of Maths.

Worst uni in london. Westminster and city are better. This uni they’re not about the students they’re all about shareholders and making money. A uni could be a business but should still have morals and ethics which this uni seems to lack unfortunately. Genuinely thought it was a good Russel uni but don’t be tricked. ITS ALL A SCAM

Some of the staff are amazing but there are some that won’t even respond to your emails regularly. I had to spend days just trying to fix a payment mess up on their end and I had to chase them to get it resolved while being threatened to be kicked from my program for “not paying”. The burden of proof was on my end, so had I not documented my previous payments I would have lost my money and been revoked entry into my program.

Although the professors and tutors are mostly professional and kind, some of the professors are not.

Dr Vignesh Yoganathan

Dr Vignesh Yoganathan found Simbound:

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