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What is Simbound?

Simbound is used in higher education and corporate training and learning settings to provide an experiential learning activity for groups of course participants or as part of online courses.

The platform contains a host of simulation tools and ready-made content for the learning of multiple digital marketing concepts such as: the setting up of websites, creating and testing online ads and sending e-mails as well as the tracking of their results over time.

The system is equipped with multiple content creation features and a multiple reports that are available under various formats: visual representations (charts, graphs) as well as scriptic performance reports complete with evolution, comparison and benchmarking of participants.

Participants will be provided with automatic personalised tips on a periodical basis on how they can improve their results whilst tutors can add short tests to determine the level of knowledge and involvement of each participant. Tutors can also control the unfolding of the course activity and change parameters and various settings leading to higher engagement and a unique learning experience every time.

The software is typically used alongside Online calling software, Learning and management software and Content creation software.

Recommended Usage

2-3 hours in total, some students are going all the way up to 15 or more.

Educational Impact

build student knowledge
increase student collaboration
improve teaching efficiency
improve teacher knowledge
provide school data
CompanyBusiness Name: Apollo Edtech
HQ Location: Romania
Founded: 2011
Age Range17-18, 19+
FeaturesAssessmentsSimulationsDigital Marketing CurriculumCourse Dashboard Data Visualization Password & Access ManagementSchedulingStudent Registration Class ManagementGamificationWebsite CreationAds SetupE-mail MarketingReports Online Payments
LanguagesEnglish, French, German, Italian, Spanish; Castilian, Romanian, Moldavian, Moldovan, Dutch, Polish, Portuguese
AccessibilityModerate features
PoliciesTerms of ServicePrivacy PolicyGDPR
RequirementsInternet - Low BandwidthInternet - High BandwidthMobile - iPhoneMobile - iPadMobile - WindowsMobile - Android

All users require a valid e-mail address. The preferred device is a laptop or Tablet PC (10" minimum recommended screen size). A stable internet connection.

Set Up

Tutors can set up a standard course on the platform in 5 to 10 minutes

Course participants will need 15 to 60 minutes to register, read instructions and make decisions

TrainingIn PersonLive OnlineWebinarsDocumentationVideos

User guides both online and PDF, multiple videos, Initial training provided to tutors, In-app dictionary and tutorial.

SupportEmailFAQs/ForumKnowledge BasePhone Support
Home Learning

Teacher must create the account.

TagsInstructor tutorial How to get startedPlatform overview
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Simbound Pricing

Pricing Plans

Free TrialPaid Subscription

Simbound pricing starts from £52.5 / per-user

Group pricing:

1-25 users: 65GBP for each user

26-50 users: 60 GBP for each user

51-100 users: 52.5 GBP for each user

Welcome offer: 10% off from regular pricing

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Simbound Reviews

5 out of 5

from 2 Verified Reviews

Simbound has collected 0 reviews in the past 6 months

User rating



Dr Vignesh Yoganathan

Reader in Consumer Behaviour

Queen Mary University of London, United Kingdom of Great Britain and Northern Ireland

Used Simbound occasionally for 7–12 months

Jun 2023

Dr Vignesh Yoganathan found Simbound:
  • Slightly provides school data
    Student satisfaction
  • Moderately increases student collaboration
    Team work
  • Moderately improves teaching efficiency
    Applied learning
  • Moderately improves teacher knowledge
    Impact of web design
  • Significantly builds student knowledge
    Digital marketing tactics
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Edward Wilson

Senior Lecturer

Bloomsbury Institute, England

Used Simbound weekly for 3-4 years

Nov 2022

It makes digital marketing very simple to teach. The absence of which might be problematic in aiding student understanding.

Edward Wilson found Simbound:
  • Significantly provides school data
    Simbound supports our digital marketing module and provide students with a practical, risk free practice on how to launch a digital marketing campaign. Response since using Simbound has been phenomenal. This has impacted our NSS (National student survey) and improved our overall results.
  • Significantly increases student collaboration
    Some of our students live outside London making daily commuting sometimes expensive. Simbound enables these group of students to play the game irrespective of their geographical location. Some students who have had to travel outside the country during family emergencies have still been able to collaborate with their teammates, improving their marketing efforts.
  • Significantly improves teaching efficiency
    Simbound helps to support the theoretical aspects of the module, enabling students adopt a hands-on approach of planning and implementing a digital marketing campaign. The game further allows students to relate the theory to practice.
  • Moderately improves teacher knowledge
    Simbound allows the teacher relate theory to practice. It also helps the teacher provide relatable examples for students. This sometimes provide opportunities for students to ask practical questions. These questions help teachers improve their knowledge.
  • Significantly builds student knowledge
    An example has been presented in previous question.
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Certified Pedagogical Quality

Certified by Education Alliance Finland, 01/2023

EAF Evaluation is an academically-backed approach to evaluating the pedagogical design of a product. EAF evaluators assess the product using criteria that covers the most essential pedagogical aspects in the learning experience.
Simbound sparks learning through exploration in a very extensive environment. The guidebook and in-app instructions provide good support for students to learn individually. The solution responds or adapts to the user's activities: the environment is interactive and allows many possibilities for the student & teacher to modify the learning activities to meet the needs of learners. The experience is based on learning by doing, where students needs to reflect their own actions and results.
The learning experience is based on allowing the student to plan, design, and execute online marketing activities and reflect the effect of made decisions in retrospect. The environment offers a very extensive and holistic experience in simulating situations in online marketing. Success is based on the ability to adapt knowledge that the solution delivers: student starts succeeding better in the simulated marketing tasks by reflecting own actions and their effect on achieved outcomes.
Users' success can be compared between each other which allows the motivational competitive aspect and also helps the teacher to understand who is learning well and who needs more support. The solution promotes free exploration of tools and/or content: learning through exploration is a pedagogical strong approach and works well in supporting students to achieve the solution's learning goals. The simulation is extensive, and the student can test various scenarios in it.
Simbound enables both group work and individual work. When playing individually, it allows the learner to make all the decisions individually, and progress and amount of effort depend only on the user's own actions. The comparison of results encourage competition against other users, but this is also a valuable place for learning since different tactics can be easily compared. When playing in teams, the simulation allows very deep collaboration and teamwork.

Learning goals

Certified by Education Alliance Finland

The supported learning goals are identified by mapping the product against the selected reference curriculum and soft skills definitions most relevant for the 21st century.

  • Practicing strategic thinking
  • Practicing to plan and execute studies, make observations and measurements
  • Practicing to create questions and make justifiable arguments based on observations
  • Practicing to notice causal connections
  • Developing problem solving skills
  • Encouraging students to be innovative and express new ideas
  • Practicing creative thinking
  • Creating requirements for creative thinking
  • Learning to find the joy of learning and new challenges
  • Practicing persistent working
  • Learning to notice causal connections
  • Practicing categorization and classification
  • Using technology for interaction and collaboration
  • Using technological resources for finding and applying information
  • Using technology as a part of explorative and creative process
  • Building common knowledge of technological solutions and their meaning in everyday life
  • Familiarizing with the influences of media and understanding its affordances
  • Learning to view and consider media and advertising critically
  • Practicing to find, evaluate and share information
  • Practicing to use information independently and interactively
  • Learning to acquire, modify and produce information in different forms
  • Understanding and interpreting of matrices and diagrams
  • Using technology as a part of explorative and creative process
  • Learning to understand and interpret diverse types of texts, from vernacular to academic
  • Practicing logical reasoning to understand and interpret information in different forms
  • Connecting subjects learned at school to skills needed at working life
  • Practicing decision making
  • Learning to plan and organize work processes
  • Learning consumer knowledge and smart economics
  • Practicing time management
  • Learning decision-making, influencing and accountability
  • Practicing to work with others
  • Learning to build information on top of previously learned
  • Practicing to notice causal connections
  • Understand the term search engine optimisation (SEO) , on-page optimization and off-page optimization.
  • Set prices for products and provide periodical discounts or promotional offers.
  • Understand what referral marketing is, how this works as well as the benefits and pitfalls of this marketing method.
  • Understand what a retargeting campaign is and how this works.
  • Understand contextual advertising. Create a keywords-based ads campaign and make adjustments
  • Understand the term keyword. Create a list of keywords which can be used when optimizing content for a website, for advertising and on social media platforms.
  • Distinguish types of content used to drive traffic and enhance engagement like: graphic representations, info graphics, meme, videos, guides, product reviews, testimonials, lists, articles or whitepapers.
  • Recognize various methods for promoting a website like: online advertising, inbound and referral links, e-mail marketing, social media, submitting your website to a directory/search engine.
  • Understand the main parts of a website like: home page, company identity, contact information, news or articles, services/product description, landing page, search, e-commerce facility, web forms, video section, links and meta-description.
  • Understand common online advertising terms like: pay per click (PPC), cost per acquisition (CPA) and cost per conversion (CPC), return on advertising spend (ROAS).
  • Understand common e-mail terms like: open rate, click rate, bounce rate, unsubscribe, total subscribers.
  • Understand the term web traffic and the importance of attracting quality web traffic
  • Understand the term A/B testing. Recognize its importance in measuring and the improvement of campaigns like: e-mail marketing, online advertising, website and content creation.
  • Understand the term analytics. Recognize the importance of measuring the performance of a digital marketing campaign over time.
  • Understand the main elements of a digital marketing strategy like: alignment to business goals and marketing objectives, identification of target audience, analysis of competitors, selection of appropriate platforms and mediums, planning and creation of content, allocation of budgets, reporting
  • Recognize the need for a consistent online presence synchronized with corporate identity and design.
  • Recognize the main legal and regulatory obligations when carrying out digital marketing in a country.
  • Understand some of the limitations of digital marketing: lack of face-to- face interaction, can be obtrusive, time commitment to manage it professionally, may not be suitable for every product or service.
  • Understand some of the advantages of digital marketing: cost effectiveness, ability to track and measure progress, targeted demographic reach, higher engagement compared to traditional marketing, catering to mobile customers.
  • Identify typical goals when using digital marketing like: increased brand awareness, lead generation, sales generation, informing customers, improved customer service, direct customer engagement, generating traffic
  • Define different elements of digital marketing like: content marketing, social media marketing, e-mail marketing, mobile marketing, affiliate marketing, search engine marketing (SEM), search engine optimization (SEO), display advertising, analytics.
  • Understand the term Digital Marketing

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Last updated 19th April 2024
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