What is Unifrog?
Unifrog is the universal destinations platform, a one-stop shop for whole-school careers guidance.
Our mission is to level the playing field when it comes to young people finding the best opportunities after school or college. Our impartial, user-friendly platform allows students to explore pathways, evidence key activities and competencies, and draft the strongest possible applications for university courses, apprenticeships, and jobs.
At the same time, we empower teachers and advisors in our community of 4,000 schools and colleges to manage the progression process more effectively and deliver outstanding careers and PSHE guidance.
With at-a-glance progress reports, CEIAG interactions recording, destinations tracking, plug-and-play teaching resources, and complete oversight of applications and work experience placements, we turn every stage of the progression journey into a seamless experience. That’s why 98% of our partners would recommend us to another school or college.
Educational Impact
Additional evidence
Apr 2023
Unifrog x Stretford High School case study
Dec 2024
Unifrog impact report 2023-24
Mar 2025
Impact of Unifrog
Awards
The EdTech Impact Awards are based on independent, verified customer feedback, and recognise the top 10 solutions across each of our 13 impact metrics.
Top Student Knowledge Tool
2025
Top Student Attainment Tool
2025
Top Student Attainment Gap Reduction Tool
2025
Top Parental Engagement Tool
2025
 Company | Business Name: Unifrog HQ Location: United Kingdom Founded: 2013 |
| Age Range | 11-13, 14-16, 17-18 |
 Features | Ucas Process ManagementPlug-and-play Teaching ResourcesCompass+ IntegrationWork Experience ManagementPshe & Wellbeing ResourcesParental EngagementPersonal Statement & Cv Writing ToolsPathways Search ToolsCareers & Subjects LibrariesApprenticeship Search ToolMoocs Search ToolUnlimited CpdActivities LoggingVirtual University FairsPlug-and-play Teaching ResourcesReference Writing ToolInteractive WebinarsCollege & 6th Form ToolCeiag CurriculumGatsby Benchmark ChartsMat ReportingSlt ReportingLabour Market InformationSkills Builder CompetenciesUk University Search ToolGlobal University Search ToolsAlumniPlacements ManagementCdi Affiliate OrganisationPsychometric TestingVirtual Work Experience |
 Languages | English |
 Accessibility | Moderate features |
 Policies |  Terms of ServicePrivacy PolicyGDPR |
 Requirements | Internet - Low BandwidthInternet - High BandwidthDesktop - MacDesktop - WindowsDesktop - ChromebookDesktop - LinuxMobile - iPhoneMobile - iPadMobile - WindowsMobile - Android Unifrog is completely responsive so teachers and students can use the platform across their computer, laptop, tablet, and phone. We also offer offline teaching resources and posters for you to put up around your school. |
 Set Up | Our seamless onboarding process means you can be up and running within two days of joining us. |
 Training | In PersonLive OnlineWebinarsDocumentationVideos We offer unlimited CPD to all Unifrog partner schools. Your Account Manager will run staff training sessions tailored to your school or college. We also run regular webinars to help you get the most from the platform. You'll be invited to in-person CPD conferences and virtual networking events throughout the year to network with other careers leaders, top employers, and universities. |
 Support | EmailFAQs/ForumKnowledge BasePhone Support All our partner schools have a dedicated local Area Manager and Account Manager who understand your region and work in collaboration with you to develop a bespoke strategy for embedding Unifrog to help you meet your CEIAG goals. Partners can call our office during working hours and one of our Partner Success Leads will be happy to help. We reply to all emails within 24 hours (excluding weekends) so you can always get the support you need. |
| Home Learning | Parent Access School must create the account. Partner schools and colleges can set up parent accounts to give parents and caregivers access to resources, webinars, and a monthly newsletter with advice on how to support their children. |
 Tags | careersCEIAGUCASuniversitycareerapprenticeshipCVPersonal StatementjobsreferencessubjectsgatsbyskillsCPDSkills BuilderPSHEwork experienceWEXplacementsVWEX |
AIAI usage The Unifrog team has not stated whether it uses AI. | |
Unifrog PricingPricing Plans Paid Subscription For a personalised quote, please click on the "Get A Quote" button.  Optimised for a quick response | |
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Unifrog Reviews
from 54 Verified Reviews
User rating
Country
Nov 2024
An excellent student and parental resource to support all things CEAIG.
Nicola Anderson found Unifrog:
- Reduces teacher workload“Lesson resources, planning time, dispelling myths, student information on routes.”
- Reduces attainment gap
- Improves parent engagement“Parents have access to unifrog and often use to support their children in decision making.”
- Improves attainment“It gives students a clear goal on the attainment required to achieve a desired goal, this often leads to increased attainment.”
- Builds student knowledge
Simon Connell
Careers Coordinator
Used Unifrog daily for 3-4 years
Nov 2024
Simon Connell found Unifrog:
- Reduces teacher workload
- Reduces attainment gap
- Improves parent engagement
- Improves attainment
- Builds student knowledge
Nov 2024
The platform offers support to different user groups. The content is relevant, up to date and impartial. Account managers provide an amazing amount of support to help schools maximise the platform's potential. The technological interface is brilliant, easy to navigate and learn about key features. You can pull off different data sets to measure impact of your school's careers programme. Fundamentally, it meets the needs of pupils at whatever stage of their school journey they are at.
Gayle Hall found Unifrog:
- Reduces teacher workload“Plug and Play PHSE/Careers Lessons”
- Reduces attainment gap“Supports student career planning to aspire to compete for places at top universities and employers. Motivates students to achieve their full academic potential.”
- Improves parent engagement“Intro to work experience information , Key Stage transition webinars. Platform usage”
- Improves attainment
- Builds student knowledge“Students have sources of support for researching LMI, employability skills, application processes”
Nov 2024
Unifrog is literally a one stop shop for all you need
Kirsty found Unifrog:
- Reduces teacher workload“As Unifrog as lots of teacher resources available on the site there is a high number of pre-planned lessons for them to access and quite simply just deliver.”
- Reduces attainment gap“It is easy to filter and show areas that need work etc.”
- Improves parent engagement“Parents are given a code they can use to access Unifrog and view what their child is able to do on it and the progress they have made.”
- Improves attainment
- Builds student knowledge“There are lots of different libraries with the Unifrog platform for students to access a wide range of information from universities to apprenticeships to studying abroad.”
Rosemary Atkinson
Librarian/ Career Administrator
Used Unifrog daily for 3-4 years
Oct 2024
We have used Unifrog for the last 4 years to support our careers curriculum and help us achieve the Gatsby benchmarks, and recently the Quality in Career Standard Award. Our students find the resources engaging and easy to access and these help support them in making informed choices about their next steps(Post 16 options), whilst also enabling them to explore careers and pathways they may be interested in following in the future.
Rosemary Atkinson found Unifrog:
- Reduces teacher workload“Saves teachers time as you have access to ready planned lessons with resources.”
- Reduces attainment gap
- Improves parent engagement
- Improves attainment
- Builds student knowledge“Improves students knowledge of career pathways and broadens their horizons on careers and the world of work.”
Lisa
Careers, Aspirations and Guidance Co-Ordinator
Used Unifrog daily for 1-2 years
Oct 2024
Unifrog is user friendly, information is excellent, up to date and valid
Lisa found Unifrog:
- Reduces teacher workload“Ready done PowerPoints”
- Reduces attainment gap“Offering a range of information for all levels”
- Improves parent engagement“Work Experience is mainly our parent engagement”
- Improves attainment“Raising attainment and aspirations through webinars”
- Builds student knowledge“Our sessions cover a variety of careers and this raises aspirations and impacts on knowledge greatly”
Sep 2024
It's easy and convenient, I love it.
Robyn found Unifrog:
- Reduces teacher workload“Simplicity for the work experience check in, the resources for personal development”
- Reduces attainment gap
- Improves parent engagement
- Improves attainment
- Builds student knowledge“Mostly the university options are the most valuable”
Sep 2024
It is easy to navigate and is an 'everything under one roof' type platform for careers education
Georgie Twigg found Unifrog:
- Reduces teacher workload
- Reduces attainment gap“Inspires and provides direction to strive for”
- Improves parent engagement“Parent's can support students with Uni searches”
- Improves attainment
- Builds student knowledge“The know-how and moocs sections are very useful”
Sep 2024
When students engage with Unifrog it can help them with a variety of things such as personal statements, CVs and entry requirements
Sinead Tobin found Unifrog:
- Reduces teacher workload“Recording interventions rather than using excel or word documents. All student data is together”
- Reduces attainment gap
- Improves parent engagement
- Improves attainment“Low grade predictions can prompt more study”
- Builds student knowledge
Sep 2024
It is a brilliant platform that brings all the careers resources and support in one place. It allows the students ownership of their career journey too. It is unique!
Vicky found Unifrog:
- Reduces teacher workload“All our tutor time resources from unifrog require minimal prep time.”
- Reduces attainment gap“All students have access to the resources and the lesson plans promote access for all to all opportunities”
- Improves parent engagement“It does if they use it correctly many of our parents don't have the IT skills though.”
- Improves attainment“increased motivation in learning when they see the routes and pathways available to them.”
- Builds student knowledge“A huge range of resources to read around the subject and geek out!”
John Evans
Head of Department
Used Unifrog daily for 5 years+
Sep 2024
It's one of the best tools we use at our school.
John Evans found Unifrog:
- Reduces teacher workload“Very easy to see students' status for things they need to do, like their Personal Statement. Amazing for work experience / placements - saves hours and hours of work.”
- Reduces attainment gap“The main thing is aspiration: all students can find something they want to aim for, which improves their attitude to school work.”
- Improves parent engagement“Parents can have Unifrog accounts so they can learn about the options available to young people. Also parents can receive summaries about what their own child has been up to on Unifrog.”
- Improves attainment“Unifrog can give students goals to aim for - reasons for them to try hard and get good grades.”
- Builds student knowledge“It's an enormous trove of information! Hundreds of guides and videos, hundreds of career profiles, and thousands and thousands of courses (that are easy to compare).”
Feb 2024
The team at Unifrog are always receptive to suggestions from users and are always looking for ways to help users. The helpdesk team are quick to respond to queries. The platform is updated regularly so we can be sure that our students are receiving the most up to date information which is especially useful for students searching for local apprenticeship opportunities. Unifrog is easy for students, teachers and parents to use and we like that parents can use the platform too.
Trudy Sinacore found Unifrog:
- Reduces teacher workload“I do not want to come across too evangelical but it has been a game changer for me and the feedback from employers has been really positive. It is simple and straightforward for students, employers and parents to use, it speeds up the process and ensures we are meeting all the necessary legal checks with the information in one place. The database of employers is useful for the following year. Overall our programme is more professional and easy for me and colleagues to find information”
- Reduces attainment gap“By setting up students in key groups we can use Unifrog to help target particular groups.”
- Improves parent engagement“Parents have their own sign up code on Unifrog which enables them to use the platform, remind their children about upcoming Unifrog events, support children using the Placement tool. We have found that parents use Unifrog to help with careers conversations at home too.”
- Improves attainment“Students use Unifrog to research various options and career paths. Students can use the information to find out what grades are needed and I have had several meetings where students have told me that they are working hard to get specific grades to get onto a particular course which they have researched on Unifrog.”
- Builds student knowledge“Students use Unifrog from year 7 to year 13 in our school and they are able to find out information about all the possible pathways open to them. We use Unifrog as a key part of our careers programme with dedicated time to work on the platform as well as using prepared lesson plans from the platform.”
Stuart Walton
Teacher of Accounting / Head Of Careers
Used Unifrog daily for 3-4 years
Feb 2024
It is an excellent system to track careers and learning destinations that avoids spreadsheets and manual systems.
Stuart Walton found Unifrog:
- Reduces teacher workload“Review of personal statements from students”
- Reduces attainment gap“Allows students to focus on best careers choices for themselves”
- Improves parent engagement“Parents' are regularly kept in touch with what our students (all of whom are international) are doing, and allows them to have something to talk about at our termly parent reviews apart from strict academic achievements.”
- Improves attainment“The new Courses tool allows students to stretch their subject and life knowledge which translates into better grades from what we can see at Abbey.”
- Builds student knowledge“As well understanding what the universities can offer, students can learn more about themselves from the Personality Quizzes and see whether their view of themselves and their ambitions actually matches what a third party says they can do.”
Feb 2024
It's a 'one-stop shop' for all things related to careers and progression
Jag found Unifrog:
- Reduces teacher workload“re-made PSHE lessons; skills development resources”
- Reduces attainment gap“motivates and focusses young people towards their goals”
- Improves parent engagement“empowers parents to support their child with career/progression research”
- Improves attainment“Motivational”
- Builds student knowledge“webinars and MOOCs”
Feb 2024
An outstanding platform, which is constantly updating, and the business really listen's to it's customers and their needs and is not afraid to change when necessary. You really feel that the company genuinely has the students at the heart of everything it does.
Liz found Unifrog:
- Reduces teacher workload“Ready made lesson plans and resources for careers & lifeskills lessons, which we can edit very quickly and adapt as required for our students. Saves hours of preparation!”
- Reduces attainment gap
- Improves parent engagement“Sharing Unifrog parent access at key transition stages helps 'start the conversation' between parents & child.”
- Improves attainment“Production of professional CVs, aligned closely to students' skill sets, has enabled a number of our students to obtain both work experience and part-time work, boosting their confidence.”
- Builds student knowledge“Exploration of LMI so greater understanding of employment landscape and jobs of the future; broadening outlook of students via Careers & Subject searches - helps them look further than a sometimes 'blinkered' approach”
Feb 2024
Extremely user friendly and packed with helpful information
Sally-Anne found Unifrog:
- Reduces teacher workload“Preplanned lessons, sequential lessons, accessible data”
- Reduces attainment gap“Labour market information, immediate access to accurate careers information”
- Improves parent engagement“Newsletters aimed at parents are informative and engaging”
- Improves attainment“reliable careers information inspires students to achieve”
- Builds student knowledge“Pathways into Careers”
Jan 2023
Unifrog is the best package that we have bought into. It does have some excellent 'off the shelf' elements to do with careers, PSHE and work placements, but the driving change for us is around the Activities, Interactions and Competencies tool. Essentially, together with the pupil, we use Unifrog to record what they do through school (trips, speaker visits, placements), what they do outside of school (clubs, jobs, charitable opportunities) and how they are developing their key employability skill set. When done properly, Unifrog engages pupils and gives them an edge over others. The support Unifrog offer is also outstanding; never to busy to help teach you how to get the most out of the platform for your school priorities. Could not do this job without it now!
Rob Angell found Unifrog:
- Reduces teacher workload“Enables us to track centrally the co/extra-curricular experiences our pupils have, and use them towards forming ideas about future study and employment pathways.”
- Reduces attainment gap“All pupils are enrolled onto Unifrog; they each have a record of what they have done to support their school experience. Pupils will also review trips and experiences they have done so as to create a record of achievement too. Some of our weaker pupils seem to engage more with Unifrog due to its intuitive design and relevant information.”
- Improves parent engagement“We use Unifrog for Work Experience placements and parents seem to find using the tool very easy. All parents also have a login to the platform so that they can support their children from home.”
- Improves attainment“Unifrog enables pupils to explore different career pathways and record their thoughts. We find the more that Unifrog is used by staff, the more pupils invest time into the platform. As they reach upper KS4 (and KS5), they use the platform more for Apprenticeship, college placements and Universities, which informs them of the LMI or entry data needed. This creates a drive and desire to keep working intently on their academic studies.”
- Builds student knowledge“Whilst completing the three different quizzes, the platform is full of Labour Market Information that they can draw on to help them make some decisions about their future. We review these quizzes and knowledge every year, and get them to complete some of the Unifrog activities to help them explore this information personal to them.”
Oct 2022
This is so much more than just a fully comprehensive careers platform. The volume of resources available have helped to redevelop our entire PSHE programme, improve the impact of mentoring in tutor time, and ensure students have access to impartial careers information. In addition, the level of training and support provided by Unifrog is second to none. It’s an absolute no brainer!
Hannah evans found Unifrog:
- Reduces teacher workload“Reference writing Lesson planning Tutor mentoring Managing work experience”
- Reduces attainment gap
- Improves parent engagement“Parents have own accounts and they are able to see what their child is interested in. Helps to bridge the gap between expectations and aspirations. Helps at parents evenings with facilitating conversations around next steps and reduces stigma around certain pathways.”
- Improves attainment“Science have been integrating unifrog into our schemes of work to help contextualise tricky topics and increase student engagement.”
- Builds student knowledge“Raises awareness of the full range of pathways available eg apprenticeships, universities, college courses and virtual work experience. Students are more realistic about their choices of destination.”
Jun 2022
The customer service is second to none and it is such an easy platform to navigate
Simone W found Unifrog:
- Reduces teacher workload“So many fantastic subject resources to choose from, already made”
- Reduces attainment gap“All students have access to these resources and the platform”
- Improves parent engagement“Many of our parents have signed up to use the platform to support their children”
- Improves attainment“Students aspire to grades required for their chosen university”
- Builds student knowledge“Knowledge of post school options has improved”
May 2022
The platform itself is fantastic. Eye catching, well informed, easy to navigate and student focused. The customer service is second to none. All members of Unifrog staff are personable and extremely knowledgeable.
Simone Wilson found Unifrog:
- Reduces teacher workload“It is a very quick system to use to input student careers activity. Uploading to Compass+ is very easy”
- Reduces attainment gap“Unifrog is not used in that manner”
- Improves parent engagement“Parents can use Unifrog as they were a student themself to help their child”
- Improves attainment“Students can aspire to want to attend higher educational establishments”
- Builds student knowledge“Unifrog displays fabulous information on a range of topics in attendion to careers education”
Nov 2021
Unifrog helped me to streamline and personalize my careers program as well as my higher education advising with students. It gave me one location where I could collect student data as well as monitor student progress. In the simplest of terms: Unifrog helped make me better.
Angela found Unifrog:
- Reduces teacher workload“The lessons are really helpful for the most part. Additionally, having all the student information for applications in one place is very convenient and easy to use.”
- Reduces attainment gap
- Improves parent engagement“My school doesn't use Unifrog the engage the parent community effectively at this point but I see there being great potential to help educate parents on how they can assist their children in finding future career and education opportunities.”
- Improves attainment“Unifrog allows students to take a deeper look at their own interests, skills, and personality in order to pursue future goals.”
- Builds student knowledge“Student have a plethora of resources at their fingertips with Unifrog from all the guides, career and subjects libraries as well as the amazing Read, Watch, Listen resource. The possibilities and potential are endless.”
Nov 2021
It is an outstanding product. The staff are all extremely helpful and supportive. I sense that they really care about me, my staff and my pupils. They want all pupils to be informed, empowered and inspired to live the lives that they want to lead.
Alex Boyd-Williams found Unifrog:
- Reduces teacher workload“All resources needed for coaching pupils about universities/ careers are on the platform. Really useful PSHE resources are also available through Unifrog.”
- Reduces attainment gap“Pupils can research themselves and know where to go. Parents can also support their children with the parent login. The 'Special Opportunities' function is universal and promotes narrowing the attainment gap.”
- Improves parent engagement“Parents have access to all resources. A good Unifrog Parent Launch helps empower teachers and parents to work together to support the pupils.”
- Improves attainment“Pupils are more motivated to work because they know the grades that are needed to get onto their desires courses and career paths.”
- Builds student knowledge“Pupils are much more informed about the details of careers and uni courses.”
Mohammad Fayaz Uddin
Careers Manager
Used Unifrog daily for 1-2 years
Nov 2021
Unifrog and especially their staff Natalie have been amazing in their support to help the school and sixth form fully utilise the platform. I have been able to organise a year plan for each year group with their support. Best thing is all the material and workshops are so easily accessible and the platform is so easy to navigate.
Mohammad Fayaz Uddin found Unifrog:
- Reduces teacher workload“38 sessions for registration workshops done by Unifrog”
- Reduces attainment gap“More students find it easier to navigate the university process and apprenticeship market”
- Improves parent engagement“We sent parents a letter from Unifrog to introduce the platform and supply parents with a code to test the site. Parents have given great feedback.”
- Improves attainment“Students are finding which courses are best suited to their grades and interests and making more informed choices.”
- Builds student knowledge“Students can easily be directed to material which is relevant to their scheme of learning.”
Feb 2021
There are still things I would like it to do: matching for logging interactions is irritating because you have to select a year group, and we have mixed year groups doing activities; I would very much like there to be a work experience management tool as well.
Nicola Wilberforce found Unifrog:
- Builds student knowledge“Knowing what historic uni entrance grades are for courses.”
- Improves teaching efficiency and productivity“Improved tutorial sessions on writing personal statements”
- Reduces teacher workload“We are using it in addition to what we did before so it doesn't reduce anything. It does provide better information about the students for teachers”
Feb 2021
It makes my job a lot easier! Also it's very helpful and useful for the students to take charge of their career research and helps them become independent and learn the life long skills required to manage their careers
Gail Mackle found Unifrog:
- Builds student knowledge“It increases their understanding about different jobs/ LMI/ qualification routes as well as helping with applications”
- Improves teaching efficiency and productivity“It has a lot of pre planned lessons and also a blended learning plan to help with planning a year plan”
- Reduces teacher workload“Pre planned lessons, so no starting from scratch”
