ChrisDysonHT found now-press-play:

• Improves attainment“It develops a build up to creative writing.”
• Builds student knowledge“It allows you to submerge yourself into eg Anglo Saxon life, smelling and feeling and being in a different world”
• Improves behaviour or wellbeing“It is 'fun' interactive learning”
• Reduces teacher workload
• Improves school processes“Real life learning”